Earlier this month we hosted Netbiscuits World 2011 at Soho House in New York City. The gathering of publishers, retailers and brands was an enormous success. Highlights include:
Philippe Browning of CBS highlighting how they have seen 2X growth on each site they have migrated to the Netbiscuits platform. Adobe/Omniture’s Roger Woods, ComScore’s Hans Fredericks and Webtrends Mike Ricci provided high-level insight on how to measure for the mobile web and mobile apps. Google’s Jesse Haines gave an exclusive sneak preview of Google’s new mobile program for small and medium sized businesses set to launch in the coming days. Adam Schneider of Microsoft TAG revealed that over 576,000 scans were secured in a recent issue of Allure Magazine. During our panel on Mobile Monetization, Sportsman’s Guide’s Dale Monson reveals how since switching to Netbiscuits 4 months ago, their mobile sales have gone from $6K a month to more than $80K a month!
The replay of our speakers and discussions can be seen here.
