An Unfortunate Example

I signed-up to receive text message alerts from Tivo (a company who’s products I really like.) This was their first message.

Encouraging: After some quick research I determined Tivo does have a mobile site.

Discouraging: Who in their marketing department would text a link to a landing page that isn’t mobile friendly? I cringe to think of the user experience on anything other than a smartphone.

 

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