With Siri, you’ll see people ‘talking’ on their phones again, but they won’t be calling you, they’ll be talking TO their phones.
Author Archives: Administrator - Page 2
On Siri…
Posted by Administrator
on October 4, 2011
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Netbiscuits Mobile Metrics Report
Posted by Administrator
on October 4, 2011
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The 2011 Netbiscuits Mobile Metrics Report is now available for download. This year’s report examines mobile traffic based on handsets, operating system (including versions), country of origin and HTML 5 support. Even with the increase in smartphones device fragmentation is still a major hurdle when developing mobile web sites. From the report:
Even if all iPhones or Android devices were running on the latest version of their respective operating system, differences in hardware would still hinder the implementation of a single user experience among all devices.
The chart below compares the dominant OS in selected markets to the amount of web traffic generated. Even by supporting the top two OS in the US leaves over 67% without an optimized experience.
Download the report here. [Registration is required]
Mobile Optimized Sites Will Increase Online Sales
Posted by Administrator
on October 3, 2011
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Last week KISSmetrics released an infographic on the importance of mobile optimized commerce sites. While the increase in mobile traffic is not news, KISSmetrics does highlight some interesting statistics.
Research suggests that, on average, website visitors are 51% (1/2) more likely to do business with an online retailer if it has a mobile site.
This comes on the heals of a report by Keynote Systems, Inc on how optimizations Sears made to their mobile site are responsible for reduced load times and an increase in the number of page loads for mobile customers.
With all the articles and analytics being done around m commerce, this holiday season could be m commerce’s big break.
Additional Article:
The Internet Retailer Survey: Mobile Commerce
Internet Retailer
The survey shows only 24.1% of merchants operate a mobile commerce site and only 16.4% have both an m-commerce site and mobile apps designed for specific devices, such as the iPhone, iPad, Android handsets or BlackBerry phones. But for merchants that are already active in m-commerce, a mobile-optimized e-commerce site and apps that enable consumers to complete transactions from mobile devices are beginning to generate business, and in some instances significant revenue.
[Disclaimer: Sears is a Netbiscuits client.]
Redesign In Progress
Posted by Administrator
on September 28, 2011
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Recommended Reading: HTML 5, Instagram, Mango and More
Posted by Administrator
on September 27, 2011
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FT.com HTML App
engadget
While Windows Phone still needs a glass of water to get rid of a few hiccups — and let’s face it, every mobile OS has plenty of their own — it ironed out a lot of the wrinkles from earlier versions and made it a much more feature-laden, user-friendly experience. With Mango, WP7 has caught up with Android and iOS in nearly every way, and in some areas it’s even surpassed the other two in functionality.
Shopkick By The Numbers: 700M Product Views; 7M Product Scans; 2.3M Users In The Past Year
TechCrunch
Since the application’s launch in August 2010, Shopkick has seen a whopping 700 million product views, and the startup expects to pass 1 billion product views this year. There have been over 2 million physical walk-ins to stores (which are measured from the shopkick signal device installed at the store). The device is installed at 3000 large stores and 250 malls now.
Instagram signs up a new user every second
GigaOm
In the end, [CEO Kevin] Systrom said that the company sees Instagram as providing not just photos but “short entertainment experiences” that can connect users with their friends but also with brands. And the Instagram CEO said that the company is looking ahead to when it can provide more than just an iPhone app — with the near-term focus on both an Android app and a web-based version of the service.
PayPal Predicts Major Spike in Mobile Shopping on Thanksgiving Day
PayPal Blog
(Disclosure: PayPal is a Netbiscuits client)
It’s called “couch commerce” and 2011 will mark the first year it will really affect retailers. We’re predicting that after dinner on Thanksgiving Day will be the first mobile shopping spike this holiday season. Retailers looking to lure these early holiday shoppers should think about extending offers and deals to these mobile buyers.
Who wins the HTML5 vs. apps debate?
Mobile Marketer
Mr. Broitman also said that there will be no App Store by 2015.
“I do strongly believe that the iTunes App Store is identical to what AOL was when it first got people online,” said Adam Broitman, partner and ringleader at Circ.us, New York.
Financial Times finds life outside the App Store pretty good so far
GigaOm
[FT.com Managing Director Rob] Grimshaw said the app is also better at getting users to engage than the desktop version of the website. He told Reuters that FT web app users “are consuming about three times as many pages through the app as they are through the desktop in an average visit.”
Recommended Reading & Viewing: Google’s Mobile Push and The History of the Smartphone
Posted by Administrator
on September 22, 2011
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Google: Mobile Search to play important role in holiday shopping
Mobile Commerce Daily
Highlights
Google’s research shows that number of queries via mobile grew nearly three times from 2009 to 2011 and continues to escalate.
Despite the growth in mobile, 79 percent of Google’s largest advertisers still do not have a mobile site.
Additionally, 61 percent of user who have looked up a local business on their smartphone have called that business and 59 percent have visited it.
Mobile can also drive in-store activity, with 65 percent of smartphone users who have used their phone to find a nearby business also making a purchase.
Highlights
The company says that last year it began to limit ad serving on smartphone devices if they pointed to landing pages with Flash-heavy content, in order to improve the experience for users. Now the search giant will be considering the mobile optimization of a website as a new factor of mobile ads quality for all AdWords campaigns that are driving mobile traffic.
Smartphone Evolution Over the Last 40 Years [Infographic]
ReadWriteWeb
Disclosure: Google is a Netbiscuits client.
Time Flies When You’re Having ‘Biscuits
Posted by Administrator
on July 14, 2011
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It’s been a couple months since my last post, and there’s a good reason. After a whirlwind courtship I accepted the position of Senior Account Manager at Netbiscuits. The last few weeks have been absolutely incredible. With each passing day I am increasingly impressed with our team, products and clients. A little bit about Netbiscuits:
The Netbiscuits mobile publishing platform serves over 8 billion mobile pages/month, processes over $150 million/month in mobile commerce, and has been winning mobile awards since 2001. Clients like eBay, Universal, Time, Sears, and MTV among hundreds of others depend on the Netbiscuits platform for their mobile presence. Netbiscuits is the most secure, scalable, and ultimately cost effective solution for any brand that wants a robust mobile presence.
Since I joined the team back in May, we have had a couple of huge announcements. The first came from Gartner in late June:
Netbiscuits, the world’s leading cloud software service for cross-platform mobile sites and apps, announced today that it has been positioned in the “Visionaries” quadrant of the 2011 update to the “Magic Quadrant for Mobile Consumer Application Platforms” published by Gartner, Inc. analysts William Clark, Michael J. King on June 22, 2011.
Then just last week one of our clients, CBS Interactive, won a Meffy:
CBS Interactive today announced that it has won a 2011 Meffys Award for the Best Mobile Website for CBS.com (m.cbs.com). The Meffys are the most established and coveted global awards in the mobile media industry. As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys honor the most influential players from around the world
I am proud to be a part of this team and look forward to developing our existing accounts as well as building new ones. If you are interested in learning more, feel free to email me at k.mullaney@netbiscuits.com.
Untappd Adds Support for Gowalla with Footfeed
Posted by Administrator
on April 7, 2011
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Untappd announced their partnership with Footfeed today. From the Untappd blog:
We’re proud to announce that we’re teamed up with the popular location-based check-in service Footfeed to bring you another way to share where you’re drinking with your friends. Powered by Footfeed’s multi check-in API, as of today, when a user checks into a beer at a bar with Untappd, they can now check-in to Gowalla in addition to the current support for Foursquare.
Check out Footfeed’s blog post for more information.
Mac Spring Cleaning
Posted by Administrator
on April 1, 2011
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[This is a little off-topic for my blog, but it's maintenance every computer owner should follow.]
As yesterday was the self-proclaimed “back-up your hard drive day,” I went ahead and did some maintenance on my home computer, a MacBook Pro. I am not super techy, so I turned to what I consider reliable sources to guide me through the process.
1. Back-up: I always start here before cleaning files off of my computer just in case a file is erroneously deleted. An external hard drive keeps a back-up of my Mac and stores old files. I had been using Time Machine to perform regular back-ups, but as this article on GigaOm/The Apple Weblog explains, you should have a bootable back-up.
So I partitioned my external drive and used Carbon Copy Cloner [freeware] to create a bootable back-up on one of the partitions. Now Time Machine still performs back-ups, but I know I can boot from my external drive if the need ever arrises.
2. Clean-up: Macs are fairly good at keeping themselves running smoothly, but they do not catch everything. MacWorld posted this article on how to clean-up extraneous files that might be slowing you down. I especially liked using Onyx [freeware] to clear old log files. It is simple to use and includes a great deal of information on what each step does.
3. Back-up again: Now that my computer is running smoothly, I wanted to back-up the ‘clean version.’
These steps freed up a couple GB on my Mac’s hard drive, and while I may not notice any significant improvement in performance, I know that my laptop is running as smoothly and reliably as possible, and my data is protected.
Footfeed for Symbian released
Posted by Administrator
on March 10, 2011
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Footfeed launched a Symbian client today bringing multi check-in functionality to millions of handsets. Features include:
- Multi Checkin Capability: check in once to multiple networks simultaneously including Facebook Places, Foursquare, Gowalla, Google Latitude, Facebook and Twitter,
- Nearby Check-in Deals & Rewards: find all of the deals and rewards available from local businesses just for checking in. You can even search deals, and
- Tips & To Dos: we aggregate all of the tips and recommendations shared by users across all the check-in networks so you can easily get ideas on where to go and what to do.
Download Footfeed for Symbian at the Ovi Store.
Elsewhere…