Twitter Test

Tweetbot to Twitter
Tweetbot to Twitter

Basically, Twitter has become what I call “secret-handshake software” — something that’s so complicated that, as in a secret society, only insiders know the rituals that unlock its power.

After reading Walt Mossberg’s article, Twitter Has Become Secret-Handshake Software, I thought it was time for a little introspection.  Tweetbot has been my primary twitter client for almost 5 years. Now I am making the (temporary) switch back to Twitter’s iOS app to see how it has changed. Expect more here soon.

Tweetbot 4 is out – get it now

Tweetbot 4

Tweetbot has been my go to Twitter client since 2011, and today they launched Tweetbot 4. The biggest news is that it’s now a Universal App which is a welcome update. You can get it for $4.99 for a limited time. Check out all of the new features at the Tapbots site.

icon_tweetbot_ios_256

Get Nuzzel

Nuzzel
Nuzzel on iPhone 6 and iPad Air

Chris Sacca’s recent post, What Twitter Could Be, has now made the rounds, but in my first reading I scanned over his paragraph on Nuzzel. It took a separate post from Frederico Viticci at MacStories to really grab my attention and download the app.

That was 15 minutes ago and I am blown away. This is a terrific way to organize, display and consume content on Twitter. It is now on the home screen of my iPhone and iPad.

From Chris Sacca’s post –

Nuzzel makes Twitter better.

Want to know what are the most popular articles linked to on Twitter? That should be a channel. What are the most popular sites linked among the people we follow or people that our friends follow? Great channel. Which books are people Tweeting about? Channel. Which videos are garnering the most attention? Channel. Any particular .gifs blowing up? Channel.

Get Nuzzel.

iTunes link.

Instagrammed: 15 Minutes of Fame

I keep what I consider to be a fairly modest profile online. Most of the content I create and share publicly is professional and I keep the more personal content on my Facebook account with strictly monitored privacy settings. So when I posted a picture of the Pier 29 fire yesterday to Twitter, via Instagram, I didn’t think much of it. The throngs of people watching the fire were doing the same. Then I received the following email.

Instagram shared my picture on Twitter to their 5.5+ million followers. The following 18 or so hours my iPhone was a steady barrage of alerts from mentions, retweets and likes. Here are the results as they stand today.

Instagram
My Instagram circle consists mostly of friends, coworkers and a couple of brands.

    • New Likes: 59
    • New followers: 19

Twitter
I use Twitter mostly to discuss professional news and conduct some personal interactions.

    • New Mentions: +130
    • New followers: 19

Blog
My blog is another professional outlet consisting mostly of mobile industry news. Since it is listed on my Twitter account I thought to check Google Analytics and I’m glad I did. Surprisingly the most popular browser was Android, driving over 60% of the pageviews.

    • 8x increase over average traffic

Klout Score
I still have some reservations about Klout due to the secrecy behind their algorithm. Still, my score generally hovers around 51 – 52 and it shot up in the last 24 hours.

    • 68 (a 17 point increase)

While this is an imperceivable ripple for most sites, it’s a sizable change to my online footprint. While I do not expect to keep a lot of these new followers, it will be interesting to see how many of them stay.

Apples to Oranges; Twitter to Foursquare

PewInternet released a report titled, 4% of online Americans use location-based services, and it was picked-up by several media outlets and re-posted on blogs and Twitter. One line in particular has seems to get quoted most:

“Pew reports that a two years after Twitter launched it only had 6% of the population using it. This suggests Foursquare (and Gowalla, to a lesser extent) are growing just as fast as Twitter did in its early going.”

While it is easier for people to consume data when comparisons are involved, I find this one very inappropriate and explained why in a post on LinkedIn which I wanted to share here.

There is a great deal of room for growth in LBS, but this is an unfair comparison. There is a significant difference between comparing an entire segment to one company.

Twitter is a communication channel (and a revolutionary one at that.) It is conversational medium and has more in common with email than LBS (though that line is blurring more and more.)

In this particular report “Location-based services” accounts for a handful of companies using game mechanics and offers to encourage sharing your location. And while brands are partnering with Foursquare, Gowalla and Facebook places, these apps have not become the communication channel that Twitter has.

So where does that leave LBS? In a great spot for growth. Twitter’s meteoric growth was partly spurred brands embracing the platform and extending a value (offers, promotions, customer service) which led to more users signing up for Twitter. In a similar fashion I expect that we will see more brands embrace their own LBS strategies (either partnering with the existing networks or building their own) and then we will see real user growth in this segment.

From Check-in to Lunch: Location-based Apps Connect People

Yesterday I had lunch with Tracy Lee for the first time. We are both involved with start-ups and both love to go out to eat. We shared business contacts, bounced some ideas off one another and made plans to do it again. While in itself this is this is no big feat, the reason we met was the location-based check-in game Foursquare.

Tracy and I work in the same large office park, but had no reason for our paths to cross. Then one day while she was using Foursquare to check-in to the Starbucks between our buildings she saw that I had recently been there. On a whim, she invited me to become her friend on the service and I accepted.

From there we could see when one another check-in at different locations which lead to several exchanges on Twitter (starting with Tracy suggesting I try a new place for lunch.)

The end result was our lunch.

Gowalla's check-in screen

While the concept of location-based software suggesting compatible friends or dates nearby is not new, it has never truly caught on. With the slew of new check-in apps out now (Brightkite, Foursquare, Gowalla, Loopt Star, & Whrrl to name a few) and smartphone sales skyrocketing, it appears to be on the verge of mass adoption.

Most of the current apps focus on customer loyalty and coupons, but we cannot be far away from at least one of these services or a new entrant adding suggested friends/business contacts/romantic connections based on location and compatibility factors completed by the user.