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Microsoft has step-up their efforts to improve mobile browsing and released a semi-public beta of Deepfish.

Dr. Gary William Flake, the founder and director of Microsoft Live Labs, said:

    Deepfish provides users with a full "as-designed" view of virtually any Web site on their mobile device and looks as you would expect it to on your desktop, allowing much more of the Web to be easily viewed on a mobile device than is possible today. The interface lets users zoom in and out on the parts of a Web page that interest them in an intuitive way, making it easy to use these large-screen formatted pages on a mobile device.

Sound familiar? It looks as though they are taking a similar approach to Apple’s Safari on the iPhone. I commented on the affect this will have on mobile advertising in an earlier post. This will only up the ante on marketers to deal with multiples devices.

 

The beta is now closed. Read more at Brighthand.