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April 30, 2008

Java + Flash coming to Sony Ericsson handsets

MacWorld and Fierce Wireless report today that Sony Ericsson has merged Java and Flash on its upcoming handsets under the name Project Capuchin. Ulf Wretling, director of Sony Ericsson Developer World, was interviewed by MacWorld. From the article:

Java has many APIs (application programming interfaces) that let developers access phone functions like Bluetooth, Wi-Fi and secure payments, while Flash lacks some of those hooks, he said. Flash, however, offers some nice user-interface capabilities compared to Java. Using both, developers can build a game, for example, that uses Flash for the menu and Java for other features. "They can mix and match," said Wretling. "A Java application can utilize graphics and UI components both from Java and from Flash."

This has the potential to produce some incredible, integrated applications with friendly user interfaces.

Project Capuchin is scheduled to be available the second half of this year.

April 25, 2008

The Fox Comes to the Phone!


 The Mozilla Foundation announced that the mobile version or Firefox, Fennec, is coming down the pipe. A release date was not included with the announcement. Mitchell Baker, the chairman of the Mozilla Foundation and of Mozillla Corp. delivered the information at the Web 2.0 conference on Thursday. From Yahoo:

"The key to the Internet should be the same. The core is information: What can I get to and what can I do with it?" she said.

While technical constraints affect mobile browsing, psychological constraints affect the experience on the PC, caused by usage habits formed over decades, Baker said.

The browser will be built on an open platform.  

 

April 24, 2008

Mobile Image Ads Now Available on AdWords

Google recently added mobile image ads to AdWords. Here is my quick first past

The Good:

  • Advertiser can choose ad size,
  • Sizes are limited to keep download times low, and
  • All ads MUST link to a mobile-friendly landing page.

The Bad:

  • The ad size does not appear to be served dynamically.

Imagine a 180 pixel wide image on a 360 pixel wide screen or the other way around. Due to the various screen resolutions on the market today this could diminish click-thru rates on mobile ads.

Check out the Google video on mobile image ads. 

Google and Adobe - Welcome to 2005

This may be harsh, but when I saw the article Google, Adobe cite offline access to Web application as a trend on MacWorld today it reminded me of my previous post regarding Occasionally Connected Computing (OCC). From the article:

“Really, what it’s about is developer choice,” said Ryan Stewart, Adobe platform evangelist. Previously, the Web was limited to the browser, but now it is expanding, Stewart said. He cited several examples of new trends in Web technologies, including Prism, that bring Web applications to the desktop in a similar manner to Adobe.

Though I feel this has been a long time coming, it is good to see two industry leaders and developers embracing this idea. As for the mobile space, Google has already announced that Google Gears will be made available on and off line for mobile devices.  

April 21, 2008

New Gig

Today I started my new job at PlayPhone.com. The site sells ring tones, wallpapers and applications to consumers. In addition to PlayPhone.com, they also power the mobile sites for several large retailers, television stations and general content owners, and I will be building and managing these relationships.

This is a bit different from my previous roles in mobile applications and strategies, but I am looking forward to rounding out my mobile experience.  

My new email address at work is kempm at playphone dot com.