Mobile Image Ads Now Available on AdWords
Google recently added mobile image ads to AdWords. Here is my quick first past
The Good:
- Advertiser can choose ad size,
- Sizes are limited to keep download times low, and
- All ads MUST link to a mobile-friendly landing page.
The Bad:
- The ad size does not appear to be served dynamically.
Imagine a 180 pixel wide image on a 360 pixel wide screen or the other way around. Due to the various screen resolutions on the market today this could diminish click-thru rates on mobile ads.
Check out the Google video on mobile image ads.