Transparancy
I have been focussed on mobile recently and this is the direction I plan on taking my blog. Still, when I find examples of good business practices and strategies, I will be sure to share them.
This week Twitter, the talk of 'the tubes,' has faced their fair number of challenges. Namely, their uptime has been challenging their downtime, leading some to speculate on the scalability of the platform.
What is a start-up to do? Share with their users. In a post today, they addressed the recent outages. The reason behind these problems: they just don't know, but they are actively working to isolate and rectify the problem.
How did I discover this? Through Twitter. Evan Williams, co-founder, sent this out on his Twitter stream. Not only did they publish this, they promoted it to their users. The only criticism would be whether or not they took too long to offer an explanation. TechCrunch expressed their displeasure. Then updated the post when Twitter publicly addressed the problem.
PS - Diesel Sweeties got in on the joke too.