KempMullaney.com

A new feature here will be mobile site review, an analysis of mobile content as sites are launched. As I have covered in a previous post, Time, Reuters and BusinessWeek have launched mobile sites, and I will have reviews for them soon. For my first review, I will cover MacWorld's new site.

MacWorld chose mDog to mobilize their site. The site identifies the type of browser and provides a redirect for mobile devices. Though I think this is a great feature to ease navigation of the mobile Web, I would like to see the option for users to access the regular site and set a cookie to remember the user's preference.

The mobile site includes articles from News, Products, Weblogs, Mac Help and Magazine sections and is up-to-date with the the content on the full site. The only image or color I found is a logo on the main page, which is a big disappointment. Navigation is simple, but lacks the ability to move from one article to the next without backing up to each sections' menu. I do like the search functionality. I received over 10 pages of results for the term 'iTunes.'

PROS:

• Large amount of content
• Great search feature

CONS:

• Lack of images
• Basic navigation

On the whole, I really like MacWorld's editorial decision to include most of their online content in the mobile version and the search funtionality. If MacWorld added images and enhanced their navigation, they would have a real winner. Read the MacWorld Release here.

For mobile browsing I use a Nokia 6680 the the screen capture utility by Antony Pranata.

Posted by kempblog at 09:33 PM | Permalink | Comments (0) | TrackBacks (0)